We installed an advanced caching feature that every night cachear entire site so that it loads quickly throughout the next day when customers / visitors begin to fall into.
We have also worked with some extra SEO and keyword optimization this time and created scripts that automatically write good meta-data of "keywords" and "descriptions" less jobs for webadmin and significantly better Google results!
Feel free to visit Outdoor Goods and peek into how it works in smartphones etc! .. Note the fast page views and take a look at the source code if you are tekniskbevandrad to see how things are both packed and META data print.