We have over 2013 seen a number of trends that we believe will continue in 2014. We see that the term "Content is King" applies more and more. It is only through good content can be more visible on Google and other search engines. The content of the page is important, we also see the increasing demands on functionality.
Where previously talked about "web presence" would rather more the page to have a clear field of use with custom features. This applies to everything from minor extra features to web shops, integrations with ERP or custom booking. To meet this requirement, we have expanded our 2013 network of external developers.
We see that the phone naturally continues to be important and responsive mobile-friendly web pages is becoming a requirement. Not least among web shops where you can get a swing in revenues. The percentage of users who actually use their mobile or tablet to make purchases has risen sharply in 2013.
With larger and more functional websites, it is also important that your pages load faster. In addition to server power and good web hosting needed even advanced optimization and caching techniques, which we have put extra resources during the year.