Keyword optimization is not a single variable but a combination of many variables that together lead to a high ranking in search engines.
In order for a search engine (usually Google) to understand and find all the information on a site, it's important to make it as simple as possible for crawlers to find and index all information correctly. The goal is that the relevant pages for a specific keyword are listed at the highest. In addition to relevant content, it is important to follow certain standards and talk about what is important, for example, headlines and meta information. Sometimes, technical faults mean that a website that is relevant (and therefore should have a high ranking) is far down and thus loses traffic.
We can offer several levels of SEO / keyword optimization. We simply optimize your webpage so that Google gives it a fair value.